- Three-quarters of individual investors want their investments to align with their personal values.
- More than half (56%) of institutional investors believe there is alpha to be found in ESG analysis, but lack of track records and difficulty measuring performance are cited as key challenges.
- Roughly half of investors say they don’t have the information needed to support ESG investment decisions, yet just 15% of advisors think they need to get better at explaining ESG to clients.
- Studies call for greater education, clear communication of goals and broadly accepted standards for measuring and reporting ESG results.
“Today’s investors expect the best of both worlds – investments that generate positive performance and also support the values and causes that matter to them – and those two worlds are increasingly merging,” said Harald Walkate, Head of Corporate Social Responsibility and ESG for Natixis Investment Managers. “Driven by a genuine convergence of goals, the future of ESG investing is gaining positive attention and popularity across intermediaries. The task now is to further refine the investment processes, develop well-defined metrics and continue to improve transparency.”
The study is based on surveys Natixis conducted globally with 12,375 financial professionals2, individual investors3, and institutional investors4 about the views and issues that drive their decisions on ESG investing. Natixis found that the potential to support personal values while meeting portfolio objectives may be a critical reason why demand for ESG strategies is strong among investors. But the findings also reveal investors’ need for clarity on how ESG is implemented – and why.
According to the survey:
- Six in ten (60%) investors globally say they already actively invest with the purpose of making a positive social or environmental impact. A substantially larger number – 76%, including 71% in the US – say it is important to them to be able to invest according to their personal values.
- More than half (56%) of investors globally say they actively avoid investing in companies that go against their personal values. However, doubts about whether they have enough information about ESG mean that fewer than half (47%) of investors globally believe their investments can have a positive impact on the world.
- Half (56%) of institutional investors believe there is alpha1 to be found in ESG, but lack of track records and difficulty measuring performance are cited as main challenges.
When assessing the “E”, the “S” and the “G” in “ESG,” investors have definite views on what concerns them most. The three main issues for investors globally are pollution (the “E”) cited by 52%, human rights (the “S”) cited by 54%, and bribery and corruption (the “G”) cited by 60%. US investors differ only slightly in their priorities: Human rights (59%) is the most-often cited issue, followed by corruption (57%) and pollution (52%).
Climate change, often touted as a top concern for investors, trails as a priority at 45% globally and 41% in the US. However, nearly three in four investors, 73% globally and 71% in the US, say they would purchase a fund if it demonstrated a better carbon footprint, a key goal for climate change.
In terms of monitoring the ESG exposures within their portfolios, investors globally say they would take specific actions to align their investments with their values. For example, 44% of investors globally say they would sell stocks in their portfolio involved with weapons manufacturing, tobacco and gambling. One-third (35%) would sell their shares of companies that emit a higher level of pollution than their peers. Finally, 25% would sell shares of companies that lack diversity and/or gender equality in top management positions.
US investors are following their global counterparts in some areas (just 34% would sell stocks involved with weapons manufacturing, tobacco and gambling and 21% would sell shares of companies that lack diversity) but are exceeding them in others (38% would sell shares in companies that emit pollutants).
Despite positive perceptions and growing demand for investments that reflect their values, Natixis found that investors are not blindly accepting when it comes to ESG investments: Many want more information to support their ESG investment decisions. Only 47% of investors globally, and 50% of those in the US, say they have the information they need to make socially responsible investment decisions.
Partly as a result of uncertainties about whether they have enough information about ESG investments, many investors are unsure of how – or whether – they can influence change through their investment decisions. Fewer than half of investors globally believe their investments can have a positive impact on the world, including 44% of US investors. However, Millennials have a more optimistic view, with 56% believing their investments can be a tool for positive change.
Financial advisors may be missing an opportunity
For financial advisors, closing the information gap could be a significant step to enhancing long-term client relationships. Nine in ten (88%) advisors globally say that the key to their success is their ability to demonstrate value above and beyond asset allocation. Being more attuned to client values could be a clear point of distinction for advisors, and ESG investments are an important way for them to differentiate themselves. But Natixis found the conversation that’s happening today could be clearer.
Despite the large number of investors who think it is important to align their investments with their values, only 25% of advisors globally, and 28% in the US, believe clients have asked more for ESG investments in the last 12 months. Advisors may be slow to recognize an important investment trend: With investor interest increasing, just 15% of advisors globally, and 17% in the US, think they need to improve their ability to understand and explain ESG to their clients.
While they may feel comfortable with their understanding of ESG, many advisors in the US actually have a limited view of what ESG investing means. When asked to define ESG, a third (33%) say it means negative screening, 20% describe it as incorporating companies’ ESG decision-making into the investment process, 19% impact investing and 19% thematic investing. In order to properly advise their clients, financial intermediaries themselves need a better, clearer understanding of ESG. That said, 62% of US advisors currently say they are more likely to recommend ESG products to their clients if there is better data and reporting on these investments.
Institutional investors are positive about ESG, but see challenges to adoption
While institutional investors say that aligning organizational values with investments is the most common reason they incorporate ESG factors into their decision-making, values are not the only driver. One in five (20%) institutional investors say that they use ESG investing to generate higher risk-adjusted returns over the long term. Nearly as many (18%) say they already have enjoyed enhanced returns as a result of incorporating ESG into their investing, and 40% are satisfied with their ESG strategy’s investment performance. Almost a quarter (23%) already have benefited from increased diversification as a result of ESG. Even more importantly: More than half (56%) believe ESG can mitigate risk going forward, such as loss of assets due to lawsuits, social discord or environmental harm.
The best indicators of ESG’s growing acceptance among institutional investors: More than half (55%) expect to increase their ESG allocation this year, and 65% think ESG will become an industry standard within the next five years.
Although more than half of institutional investors believe there is alpha to be found in ESG, 43% said the lack of well-established track records and difficulty measuring performance are challenges they face. These investors also express concerns about false or exaggerated commitment to ESG-friendly policies – so-called “greenwashing” (40%) and the lack of transparency (37%) in the investing process. Because of this, 36% worry that short-term performance goals and long-term sustainability goals could be in conflict.
“Investors have made clear their interest in ESG strategies: Now, the industry has to prove it can deliver across the board – on both values and performance,” said Dave Goodsell, Executive Director of Natixis Investment Managers’ Center for Investor Insight. “Institutional investors, financial advisors and asset managers will need to work together in a concentrated effort to ensure greater acceptance of ESG investing.”
Study points to ways to shape long-term acceptance of ESG
Natixis found that closing the information gap on what ESG is and how it can be used in investment decision-making is essential to increasing ESG adoption. Based on the study’s findings, there are three steps the financial industry can take:
- Educate investors to better align their assets with their personal values: More education is needed to help investors understand how they can align investment decisions with their values. Not only will financial advisors need to actively listen for how investors voice their preferences and what they want to accomplish with their money, but they also need to engage in better education and training on the specific strategies that help clients realize their goals – be it values alignment, better risk management, influencing corporate behavior or addressing pressing societal issues.
- Make ESG part of the investment performance discussion: One of the key questions for investors is whether the investments they choose to support their values are actually delivering on that objective. Asset managers who promote ESG investments have a responsibility to report not only on their investment performance but also on how well their funds have actually delivered on advancing ESG goals.
- Provide clearer definitions of what is meant by ESG: It starts by establishing consistent terminology on ESG. But it also means establishing clear standards and uniform reporting for identifying and measuring the strategies that will help investors achieve specific goals.
Natixis Investment Managers surveyed 9,100 individual investors in 23 countries and regions including Asia, EMEA, Latin America, and North America, 2,775 financial professionals in 16 countries and territories in Asia, Continental Europe, Latin America, the United Kingdom and North America, and 500 institutional investors in North America, Latin America, the United Kingdom, Continental Europe, Asia and the Middle East. In the US, Natixis surveyed 750 individual investors and 300 financial advisors. Data for the three surveys were gathered in 2018 by the research firm CoreData.
About the Natixis Center for Investor Insight
The Center for Investor Insight is dedicated to the analysis and reporting of issues and trends important to investors, financial professionals, money managers, employers, governments and policymakers globally. The Center and its team of independent and affiliated researchers track major developments across the markets, economy, and investing spectrum to understand the attitudes and perceptions influencing the decisions of individual investors, financial professionals, and institutional decision makers. The Center’s annual research program began in 2010, and now offers insights into the perceptions and motivations of over 70,000 investors from 31 countries around the globe.
About Natixis Investment Managers
Natixis Investment Managers serves financial professionals with more insightful ways to construct portfolios. Powered by the expertise of 24 specialized investment managers globally, we apply Active Thinking® to deliver proactive solutions that help clients pursue better outcomes in all markets. Natixis Investment Managers ranks among the world’s largest asset management firms5 with $960.3 billion / €855.4 billion AUM.6
Headquartered in Paris and Boston, Natixis Investment Managers is a subsidiary of Natixis. Listed on the Paris Stock Exchange, Natixis is a subsidiary of BPCE, the second-largest banking group in France. Natixis Investment Managers’ affiliated investment management firms include AEW; Alliance Entreprendre; AlphaSimplex Group; Darius Capital Partners; DNCA Investments;7 Dorval Asset Management; Flexstone Partners; Gateway Investment Advisers; H2O Asset Management; Harris Associates; Investors Mutual Limited; Loomis, Sayles & Company; McDonnell Investment Management;8 Mirova; MV Credit; Naxicap Partners; Ossiam; Ostrum Asset Management; Seeyond; Seventure Partners; Thematics Asset Management; Vaughan Nelson Investment Management; Vega Investment Managers;9 and WCM Investment Management. Investment solutions are also offered through Natixis Advisors and Dynamic Solutions. Not all offerings available in all jurisdictions. For additional information, please visit Natixis Investment Managers’ website at im.natixis.com | LinkedIn: linkedin.com/company/natixis-investment-managers.
Natixis Investment Managers’ distribution and service groups include Natixis Distribution, L.P., a limited purpose broker-dealer and the distributor of various registered investment companies for which advisory services are provided by affiliated firms of Natixis Investment Managers, and Natixis Investment Managers S.A. (Luxembourg) and its affiliated distribution entities in Europe and Asia.
2 Natixis Investment Managers, Global Survey of Financial Professionals conducted by CoreData Research in March 2018. Survey included 2,775 financial professionals in 16 countries.
3 Natixis Investment Managers, Global Survey of Individual Investors conducted by CoreData Research, September 2018. Survey included 9,100 investors 25 in countries.
4 Natixis Investment Managers, Global Survey of Institutional Investors conducted by CoreData Research in September and October 2018. Survey included 500 institutional investors in 28 countries.
5 Cerulli Quantitative Update: Global Markets 2018 ranked Natixis Investment Managers as the 16th largest asset manager in the world based on assets under management as of December 31, 2017.
6 Net asset value as of March 31, 2019. Assets under management (“AUM”), as reported, may include notional assets, assets serviced, gross assets, assets of minority-owned affiliated entities and other types of non-regulatory AUM managed or serviced by firms affiliated with Natixis Investment Managers.
8 Natixis Investment Managers, L.P. transferred ownership of McDonnell Investment Management, LLC to Loomis, Sayles & Company, Inc. on January 1, 2019.
9 A wholly-owned subsidiary of Natixis Wealth Management.
All investing involves risk, including the risk of loss. Sustainable investing focuses on investments in companies that relate to certain sustainable development themes and demonstrate adherence to environmental, social and governance (ESG) practices; therefore the universe of investments may be limited and investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. This could have a negative impact on an investor's overall performance depending on whether such investments are in or out of favor.