- The dating industry has now become a multi-billion-dollar business. Several first movers have early on established a strong dominance and have been successful in capturing the demand, fulfilling user needs. Many experts say the dating apps industry is just starting, with so much room to grow and opportunities to seize.
- In today’s modern society, two main phenomenon have been feeding the dating market: the gradual increase in the number of singles coupled with an increased penetration of technology, and particularly apps.
- Looking at the ESG ratings of listed companies in the dating industry, the most common material ESG issues that major sustainability rating agencies consider for companies within this activity are the data privacy and security, business ethics, and product governance.
- Online dating is a double-edged sword. One thing for sure is that the industry is going in the right direction, investment in R&D has been continuously rising to ensure the best user experience. Subscription based models are the perfect motivation to constantly improve the ecosystem, to be on the listen of paying users’ needs and ultimately to be at the forefront of societal interaction and ultimately matching.
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