What’s driving ETF adoption among advisors and RIAs
Industry data shows that firms overwhelmingly rely on both vehicles, with 94% incorporating mutual funds and ETFs, and 81% using blended strategies that combine the two to support diversification and implementation flexibility.1
Your own experience may also shape how you approach the active ETF vs. mutual fund question. Many registered investment advisors (RIAs), particularly those who entered the industry more recently, built their practices during the rapid growth of ETFs. For them, ETFs are not an alternative structure but a familiar default. This familiarity extends from passive ETFs, which simply track an index, to active ETFs that reflect a greater level of portfolio manager decision-making as well as hybrid examples like “smart beta” products that build portfolios around factors like momentum, profitability, or style classifications, such as value or growth.
Technology has reinforced this general preference for ETF structures. Modern portfolio management systems, proposal tools, and trading platforms are often optimized for ETF‑based workflows. Active ETFs fit naturally into these environments, allowing model portfolio managers to access active management within a structure that aligns with existing processes and client experience.
Importantly, greater ETF usage reflects comfort with the vehicle itself, not a rejection of mutual funds or active management.
Why mutual funds still matter in model portfolios
Despite the growing use of active ETFs, mutual funds continue to play a meaningful role in many model portfolios, particularly within the strategic core. Many active strategies are designed with longer investment horizons, lower turnover, and research‑driven processes that align well with the mutual fund structure.
Mutual funds are often well suited for allocations intended to remain stable through full market cycles, where daily trading flexibility is less important. In these cases, the structure supports disciplined long‑term positioning rather than frequent adjustment.
As a result, mutual funds are not disappearing from models. Instead, they continue to be used where their characteristics best support the portfolio’s objective.
How to blend active ETFs and mutual funds in practice
In practice, model portfolio managers are not making an all‑or‑nothing decision between active ETFs and mutual funds. Instead, many model providers design portfolios that intentionally combine both structures, using each where it best supports the portfolio’s role, time horizon and implementation needs.
A common approach is to anchor the model with actively managed mutual funds in the strategic core, where allocations are expected to remain stable over longer periods. These positions are typically selected based on manager conviction, fundamental research, and a full market‑cycle investment view. Because they are not intended to be traded frequently, the daily‑priced mutual fund structure fits naturally in this role. It is important to note some active ETFs are suitable to consider for the strategic core as well, since they take on many of the characteristics that traditional mutual funds do.
This approach aligns with broader industry practice, where some firms construct blended models that combine mutual funds and ETFs, using each structure where it best supports diversification and portfolio objectives.1
Around that strategic core, ETFs, both active and passive, are often used to introduce flexibility. Active ETFs may support tactical tilts, portfolio transitions, or allocations where intraday trading and operational efficiency add value. This structure allows portfolio managers to make adjustments without disrupting the long‑term foundation of the model.
How Natixis Investment Managers manages models
This blended approach is how Natixis model portfolios are constructed in practice. “Our models pair a strategic core typically of actively managed mutual funds with a tactical ETF‑based overlay designed to support flexibility, implementation, and portfolio adjustments over shorter time horizons,” says Hess.