Equities

How WCM thrives in times of change

September 08, 2026 - 7 min

Every week something new seems to rock financial markets. For some investors these seismic changes are stressful and detrimental to returns. Others seem to take change in their stride. For WCM, times of change are often when their best ideas and best investments, take place. In this Q&A we talk to Sanjay Ayer, portfolio manager at WCM, about how the team uses times of change as a source of investment opportunities and how they find their investment ideas.

Q: There is a high amount of volatility and change in markets right now and the macro-economic environment is difficult for investors to navigate, how are you adapting to this?

Sanjay: The beauty is we don't have to change. Our investment philosophy of moat trajectory and culture is purpose-built for forward-looking flexibility. So, we just have to point that compass towards where we see the next winds of change.

Take artificial intelligence (AI). We haven't gotten it perfect yet, but we feel we've navigated the AI landscape quite well. We made two choices initially.

  • One was, let’s buy the “picks and shovels” players, because we expected there was going to be this wealth shift from the hyperscalers or the big spenders to the capex providers.
  • And then, within that, let’s exploit the trap of the specialist.


Meaning, if you're an industrial analyst covering an HVAC company or a say Comfort Systems (which is one of the largest employer of electricians in the world) for example, you've been living in that vacuum for 20 years, talking to like-minded CEOs and analysts. How could you possibly appreciate what AI meant, how big the opportunity was, how to size it on top of that business?

So, I think that's where we found a lot of pockets of opportunity, especially early on - companies like Siemens Energy, companies like Comfort Systems, HVAC companies, like Modine, within AI. And then you take that construct and you keep looking forward and say,

What’s the next underappreciated bottleneck?

We bought networking companies, like Celestica, which was the first bottleneck, to power companies, like Siemens Energy which was the next bottleneck.

But then, as we have very good relationships with the management teams at the companies we buy, we ask Siemens Energy and GE Vernova, which are the two big suppliers of gas turbines, "What's your biggest bottleneck?" And both those companies said, "Our biggest bottleneck is there's no one out there to build these gas turbines."

So, we took that nugget and said: "Okay, how can we capitalise on that?" It turns out a billion-dollar company called Argan, ticker AGX that does build gas turbines and almost no one on Wall Street covers it. But you take this insight, and you're just curious, you keep peeling the onion. And so, you've seen our AI exposure be significant, but evolve over time to the next pocket of opportunity, as opposed to just buying NVIDIA or Broadcom and calling it a day.

Q: Covid was a big point of change for markets and investing, can you give us some examples of how the team navigated this change?

Sanjay: I think through that long bull market, from GFC to Covid, investors learned some rules. They conflated tailwinds with quality, and they labelled certain industries as good and certain industries as bad. And those turned from observations to assumptions over time. So what happened is you started to confuse a favourable environment with a favourable business, and as the conditions changed, it was very hard to adapt.

The luxury goods sector is a poster-child example of this. For 25 years, the rule in luxury goods was simple -  buy luxury goods stocks; they would go up year after year after year. And then within that, just buy the premium-end brands – LVMH, Ferrari, Hermès, Kering to some extent. Post-COVID, that broke, and it broke quickly. Premium brands, like the ones I mentioned, convinced themselves they had unlimited pricing power, and they badly underestimated that there was a one-time effect from COVID from the shift from goods to services. And as China slowed, that was a long-running tailwind that started to come to a crash.

And so, price vacuums opened up. All of a sudden, you have the one of the biggest price gap in history between premium luxury and affordable luxury brands like Coach, which is going through a cultural turnaround. Coach is owned by Tapestry, which we own in Select Global Growth. And so now these rules you learned, which was "buy luxury goods stocks" and "invest in the high end of luxury," were flipped on their head. You actually wanted to avoid luxury goods stocks since Covid, and if you were going to invest, invest in brands like Coach. And you saw this pattern in cruise lines versus hotels and parts of consumer goods, which we've played in.

This rule investors were trained on, and favourably conditioned on for 15 years, was flipped on its head.

A second example would be IT services. So, labour services can be a great business when you're on the right side of a supply-demand imbalance, and that's what it looked like for IT for 15 years, right? Buy Accenture, buy the Indian IT outsourcers, buy some of these mid-cap companies like EPAM and Globant. And there was an explosion in IT demand. Investors, because these stocks just went up year after year, started to say, "This is a good sector to invest in. These are quality growth companies on a long-running structural basis." Underestimating that the supply-demand cycle was cyclical. It was a long cycle, but it was cyclical. And Covid brought that to a halt. All of a sudden, you had an oversupply of software engineers and a significant roadbump in IT demand.

And what we did was to take that core insight that labour services businesses can be good, but only if the supply-demand balance is favourable. And we took that framework and applied it to blue-collar labour companies that employ electricians or HVAC technicians, because that post-Covid is where we feel you want to be. It's less about a company like Accenture, and it's more about a company like Comfort Systems, which is one the largest employer of electricians in the world. And, as you know, with the data centre demand, power is one of the biggest shortages. Comfort Systems appears to be incredibly well-positioned. But you're pattern matching, and you're saying services businesses can be good, assuming you have that right framework. So, what you've seen us do is see all these types of cycles emerging where companies were caught on the wrong side of Covid pull-forward dynamics.

Q: Your portfolio is very different from most other active managers, how do you find your ideas?

Sanjay: Everyone wants the fancy process slides with the funnel charts and lots of structure, as if that's the holy grail to finding ideas. That's just not how it works in practice.

How you find great ideas is just to be relentlessly curious. We call it 'be a curious imposter.'

Go into an industry and be curious.

In the end, what topples money managers is they develop blind spots. Things emerge and they feel uncomfortable to look at, and it's much more comfortable to stay in your zone, in your lane. And the sad thing is, these blind spots don't come out of nowhere. You know about them, they're fuzzy, they're in your periphery, but it just feels lonely and awkward and inconvenient to explore them.

And that gets to our culture a lot. We like each other, and we love to go in teams and tackle, for example, the Canadian mining industry. None of us knew much about it five years ago. It seemed daunting to go and meet the CEO of one of these companies. But if you do this as a group, and you have fun with it, and you're just relentlessly curious…I think now we know probably more than most investors on that sector because we have that curiosity.

I think you get caught in this notion of trying to show that you're smart instead of trying to get better. And all we're trying to do every day is to get a little bit better. I think that mindset, that curiosity of just peeling the onion, looking for the next great idea, being paranoid about blind spots – that's the secret sauce to idea generation.

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This material is provided for general informational purposes only and reflects views and opinions shared as of the date indicated. It should not be considered investment advice, a recommendation to buy or sell any security, or a complete description of WCM Investment Management’s (“WCM”) products or services. The views expressed are subject to change and may not reflect the views of WCM as a whole.

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