Focused Growth Approach of WCM Investment Management

Members of WCM’s investment team explain why two overlooked elements—moat trajectory and corporate culture—are the keys to uncovering the best long-term, global growth opportunities.

WCM Investment Management provides innovative growth equity solutions that go beyond borders and benchmarks to find what they believe are the best opportunities the world has to offer for long-term growth potential. Through in-depth, fundamental proprietary research, WCM focuses on companies with growing competitive advantages and superior corporate cultures.

This combination, WCM believes, enables them to seek long-term excess returns and mitigate downside risk for their concentrated portfolios – whether in emerging markets, global equities or international small caps.

Focused Growth Approach
WCM’s bottom-up investment approach seeks to identify companies with attractive fundamentals, such as low or no debt, rising returns on invested capital, and reasonably predictable free cash flow generation. The team focuses on assessing the trajectory of a company’s competitive advantage (“economic moat”) and the alignment of its corporate culture with this economic moat.


Businesses with durable and growing competitive advantages.


Great people, empowered and engaged, define success.


Businesses benefiting from long-lasting global trends.


Only best ideas; outperform with controlled risk.


Great growth companies at fair prices contribute to margin of safety.

WCM feels strongly about the correlation between corporate culture and investment returns and has a dedicated business culture analyst who works closely with business analysts and portfolio managers. Their culture analysis focuses on finding corporate cultures that foster behaviors beneficial to the company’s competitive edge, that display adaptability in the face of internal and external challenges, and that permeate the organization at all levels.

Overall, the firm’s highly selective equity process, with a minimum time horizon of 3–5 years, includes the criteria shown in the above graphic. Also, risk control is systematic and built into every aspect of the WCM process. This helps to ensure portfolios participate to a much lesser degree when markets decline.


Emerging Markets
WCM’s Emerging Markets strategy follows the firm’s bottom-up, fundamental growth approach to seek companies strengthening their competitive advantages (moats), building superior, moat-complementary corporate cultures, and benefiting from what WCM believes are some of the strongest global tailwinds. “Emerging markets are full of opportunity and rapid progress, brimming with innovative companies that appear poised to create tremendous value over the coming decades,” said Mike Trigg, Portfolio Manager and Business Analyst.

Key factors included in WCM’s approach to emerging market growth opportunities:
Urbanization, digitalization, and the rise of the global middle class are long-term trends fueling significant growth across emerging markets. WCM focuses on companies positioned to take full advantage of these trends, believing they stand to generate strong and consistent revenue and earnings growth over the long term. Technology, consumer, and healthcare companies play nicely into these growth trends.
Building a portfolio that is different from the benchmark is critical to investment success in emerging markets, WCM believes. In fact, if you invest in the MSCI Emerging Markets Index, about 50% of your portfolio is composed of financials, telcos, energy, basic materials, heavy industry and utility companies. Not only do these sectors grow more slowly than their underlying economies, but they are dominated by state-owned entities that operate for the state, rather than for private shareholders’ benefit.
Over the last few decades, emerging markets economies have evolved from being almost entirely based on commodities and low-cost manufacturing to being more and more consumer-driven. In fact, today’s emerging-markets-based companies are delivering technology innovation not just for global consumption, but for their own regional use as well. WCM’s Emerging Markets strategy tends to be overweight to these consumer-driven sectors and industries, which WCM believes are driving the future growth in emerging markets economies.
WCM employs the same approach, process and investment framework across all of their global growth strategies. By leveraging a single team of global generalists, WCM is able to uncover patterns across global markets that can be missed by sector and regional specialists. For example, the speed of technology and information flow today enables a business success story happening one place in the world to be rapidly replicated elsewhere around the globe.
Select Global Growth
WCM’s Select Global Growth Equity strategy follows the same focused growth approach and investment process as all other portfolios the firm manages. It holds around 30 to 50 positions in the portfolio. This selective perspective reflects a belief that exceptional returns can only be achieved by structuring a portfolio distinct from indexes. It also reflects WCM’s belief that they have a demonstrable selection edge. WCM would rather own a lot of a good company than a little bit of an average one.

Rigorous selection process to capture distinct growth opportunities globally:Chart showing WCM's selection process to guarantee more growth in their team

Consider WCM’s High Active Share, Concentrated Growth Equity Strategies: