We are increasingly plugged-in to the digital world and ever more conscious of our health and wellbeing. Increasing life expectancy, changing consumer habits and the democratization of technology is enabling us to make healthier choices about exercise, diet and wellness. Meanwhile, we prefer to stream movies via online subscriptions, rather than physically buying the DVDs.
At the forefront of these changes is ‘Gen Z’: individuals born between 1996 and 2016. It’s a cohort that accounts for a third of the global total population1 and it spends more time online than any other generation before it2. When you consider that today’s consumers will become tomorrow’s investors, you can understand why these ‘new lifestyles’ are increasingly seen as an attractive investment opportunity.
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Wellness, Now More Than Ever
Wellness has become a daily concern. To preserve their health capital throughout their lives, individuals are investing more in their physical and mental wellness.
2 Source: Generation Influence: Reaching Gen Z in the New Digital Paradigm, Center for Generational Kinetics (CGK), commissioned by WP Engine