WCM’s differentiated philosophy and idea sourcing capabilities are tuned to identifying companies that are primed for a steep improvement in the market’s perception. We call these “narrative inflections.” Our broad mandate, global generalist team, and open mindset enable us to comb through all corners of the market for the most compelling narrative inflections.

WCM believe that culture is one of the most important – yet least understood – drivers of long term value. It separates the great companies from the merely good ones. It can help grow a firm’s competitive advantage and fend off disruption. To assess a company’s culture, the firm’s in-house team of business culture analysts interviews former employees, customers, and competitors to best understand corporate culture “DNA.” This allows them to figure out how cultural attributes can propel moats forward, and how the companies can adapt in an ever changing world. Culture is also at the heart of WCM. An employee-owned business that champions collaboration and cultural stewardship, the firm also has a dedicated Chief Culture  Officer to ensure that their own firm continues to have a healthy culture based on transparency and gratitude.