On October 29, 2021, L’Oréal announced its support to in The Real Wild Estates Company, the UK’s first ecosystem and species restoration business with sustainable financial returns. This innovative model is expected to unlock private capital to accelerate rewilding in the UK and, ultimately, across Europe. L’Oréal’s impact investment strategy is operated by Mirova’s natural capital platform. A pioneering impact-investing company, Mirova gets involved in the seed phase to catalyse innovative and scalable Nature-Based Solutions1, creating value from carbon credits and payments for ecosystem services.

Redefining the Relationship Between Companies, Nature and Local Communities
Investors and corporates are increasingly mobilized around nature conservation and regeneration because they understand how much our economy and development are tied to managing and regenerating natural resources. Climate issues, nature preservation and biodiversity are interconnected: an interrelatedness addressed at the COP26 in Glasgow, in which public and private finance has a key part to play.

Gautier Quéru, Director, Co-head of natural capital at Mirova : “While more and more companies are committing to carbon neutrality, some choose to act further up the value chain by investing in Nature-Based Solutions. By supporting innovative projects that provide solutions to the regeneration of degraded land, mangroves as well the restoration of marine areas and forests, private and corporate investors are contributing to the transition towards a fairer, more sustainable economy, as well as they help creating new economic opportunities, jobs, and income for local communities.”

This announcement by L’Oréal ahead of COP26 is emblematic of the growing trend for companies to position themselves as investors in innovative asset classes with a qualitative environmental and social impact. The Real Wild Estates Company is a very promising green business expected to restore a minimum of 50,000 hectares of degraded habitats across the UK and create approximately 1,000 direct jobs. The ambition is for another 100,000 hectares to be rewilded in Eastern and Western Europe in subsequent phases.

As the Marseille Manifesto published by the International Union for Conservation of Nature (IUCN) outlined at the World Conservation Congress, “to invest in nature is to invest in our collective future”: we are all stakeholders when it comes to our preserving our planet.

For Further Reading:
1 Nature-based Solutions (NbS) are defined by the International Union for Conservation of Nature (IUCN) as “actions to protect, sustainably manage, and restore natural or modified ecosystems, that address societal challenges effectively and adaptively, simultaneously providing human well-being and biodiversity benefits”

Mirova is an affiliate of Natixis Investment Managers.
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Natixis Investment Managers
Natixis Investment Managers is a subsidiary of Natixis.
Portfolio management company - French Public Limited liability company
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This communication is for information only and is intended for investment service providers or other Professional Clients. The analyses and opinions referenced herein represent the subjective views of the author as referenced unless stated otherwise and are subject to change. There can be no assurance that developments will transpire as may be forecasted in this material.

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