At the 15th Conference of Parties (COP) of the Convention on Biological Diversity, taking place in Montréal, global luxury group Kering and premium sustainable cosmetics company L’OCCITANE Group announced their teaming up in order to mobilize resources from the Luxury Fashion and Beauty sectors to protect and restore nature, with a particular focus on women empowerment.

As countries and companies step up their commitments to fight the climate and biodiversity crises, the need to scale-up finance and investment in nature-based solutions is now acknowledged as critical. Looking to the future, if the world is to meet its climate change, biodiversity, and land degradation targets, investment in nature-based solutions should at least triple by 2030 and increase four-fold by 2050. This acceleration would equate to cumulative total investment of up to USD 10 trillion, and a future annual investment rate of USD 674 billion.1

This initiative will bring significant capital to nature protection and restoration. It combines ambitious commitments, totalling EUR 140 million and will rely on Mirova’s proven expertise on natural capital fund management. Mirova is an affiliate of Natixis Investment Managers 100% dedicated to sustainable investing.

With the objective of supporting high-quality projects dedicated to nature protection and restoration, investments will also support farmers in their transition to regenerative practices, deliver carbon credits, and generate co-benefits for the communities with a specific emphasis on women empowerment.

Eligible projects will mostly take place in countries where the investors source their core raw materials. The projects’ progress will be monitored to ensure they deliver measurable outcomes for nature, climate and livelihoods.

The projects supported will also be required to significantly contribute to women empowerment, by addressing existing gaps related to access to finance, land and training. To that end, Mirova will collaborate with 2X Collaborative, a global industry body for gender lens investing.

Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer of Kering declared: “This initiative provides an opportunity for the Luxury Fashion and Beauty sectors to collectively support biodiversity restoration and conservation at scale. Kering is proud to collaborate with Mirova and we welcome our first partner L’OCCITANE Group. Innovative financing mechanisms are crucial to channel much-needed investment into nature-based solutions if we are to reverse biodiversity decline by 2030 and, simultaneously, address climate change, which is intrinsically interlinked with nature. We entreat further companies to join this ambitious initiative to contribute to a nature-positive future.”

Adrien Geiger, Chief Sustainability Officer of L’OCCITANE Group and Managing Director of L’OCCITANE en Provence added: “With our planet facing a global climate and biodiversity crisis never witnessed before, L’OCCITANE Group is proud to join forces with Kering and Mirova to scale-up its action against the degradation of nature, which provides the very resources and services we rely on. While reducing our emissions and impacts is our priority, this initiative will help us go further by supporting projects that encourage regenerative practices, benefiting both nature and communities.”

Anne-Laurence Roucher, Deputy CEO, Head of Natural Capital and Private Equity of Mirova, commented: “We are proud to work with Kering, L’OCCITANE Group and more corporates, to accelerate the mobilisation of resources for nature-based solutions to climate change and women empowerment. A Net Zero and nature-positive economy requires huge amounts of capital and the ambitious contribution of corporates is essential to achieve this transition.”
1 United Nations Environment Programme (2022). State of Finance for Nature. Time to act: Doubling investment by 2025 and eliminating nature-negative finance flows.

Mirova is an affiliate of Natixis Investment Managers.
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Natixis Investment Managers
Natixis Investment Managers is a subsidiary of Natixis.
Portfolio management company - French Public Limited liability company
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