Select your local site for products and services by region

Latin America
United States
United States Offshore
Asia Pacific
Hong Kong
United Kingdom
Location not listed?
From broad money market exposure to niche private assets our investment managers offer expertise across the investment spectrum.
Private assets

Why everyone’s talking about… democratising private assets

July 24, 2023 - 7 min read

Private assets have been one of the fastest growing fields of finance for the last decade or more. Investing in private equity, private debt or real estate has traditionally been the preserve of specialist investment funds or high net worth individuals. But the landscape is changing.

For a while now, there has been much discussion among investors, regulators and governments of a ‘democratisation’ of private assets, in which a far wider range of retail investors can invest in these expanding markets. Indeed, a 2023 survey by PwC found that firms expect private markets to represent up to half of asset and wealth management revenues by the end of 2027, compared with 37.6% at the end of 20201.

What are private assets?


Public assets are defined by being traded in public markets – the London Stock Exchange or Nasdaq for example. Companies raise money by issuing shares (equities) or bonds which are ‘listed’ on public markets where they can be bought and sold. Prices are freely available and, with thousands of buyers and sellers, investors can buy and sell rapidly at the prevailing market price.

By contrast, private assets are bought and sold outside of public exchanges. Private funds may be focused on equity (buying companies or stakes in companies) or debt (providing private loans to businesses). Funds typically specialise in a particular sector such as real estate or infrastructure. The realm of private investment is often characterised as ‘alternative’, in contrast to the ‘traditional’ assets of bonds and shares.

Traditionally, private funds have fixed investment horizons of between five and ten years, over which time they buy, develop and then sell their assets. These funds are ‘closed-ended’, meaning that after the initial fund raising no new money is raised. They are also not publicly traded so investors cannot sell their stake or get their money out of the fund until the end of the term, after the fund has sold or ‘liquidated’ its assets.

Why is interest in private assets growing?


Many factors have helped drive the rise in private assets in recent years. The global financial crisis in 2008-9 was one of them: as banks retrenched, businesses began to look elsewhere for investment and borrowing. Many have found that private investment can deliver all the capital they need without the expense and complexity involved in ‘going public’.

From an investor’s perspective, the attraction of private assets stems from three things: diversification; new forms of income; and the potential for long-term value creation without the volatility of public markets.

What is more, private assets offer the potential for higher returns. Private equity, for example, typically outperforms public stock markets over the longer term and private assets, though not immune to the ups and downs of the economy, are not subject to the short-term ups and down of public markets.

Institutional investors, such as pension schemes and insurance companies, have been increasing their investments in private assets over recent years, recognising that these assets provide an opportunity to diversify, while achieving capital security and income, which has become more elusive in public markets.

In the past, a typical institution only held shares and bonds traded on public markets. Today, most invest in private markets too, allocating as much as 20% of their total in these types of assets.

Indeed, our research found many institutions expect to increase their investment in private equity, private debt and real estate over the coming years2 . And, where big investment firms have led, private investors are following – the democratisation of private markets is the next phase of this broadening of private asset investment.

What are the potential rewards?


The same motivations apply for retail investors as for institutions: diversification, the opportunity for higher returns and longer-term investment horizons.

A crucial factor in opening private markets to retail investors is the attitude of government and regulators. In recent years, private asset investment has been highly significant in many areas of the economy from digital technology to energy, where private investment is playing a significant role in renewables.

Private asset investment will play a significant role in the transition to a more climate-friendly economy, too. It has been estimated that $4 trillion will need to be invested every year between now and 2030 for the world to hit the 2050 net zero carbon emission target3.

The direction of travel among industry participants suggests the opportunity is there for the taking. For example, a report from PwC finds the majority of Limited Partners (LPs) and General Partners (GPs) are shifting towards an ‘ESG or nothing’ investment philosophy, with over three quarters planning to cease investing in or promoting non-ESG private market products by the end of 20254.

And the long-term investment required to transition to a sustainable economy is well-suited to the private asset investment model. Its longer-term horizons enable it to invest without the market volatility that can encourage short-termism in public markets. Governments and regulators are increasingly recognising that much greater investment technology and sustainability is essential both for future growth and to meet climate targets.

A key example of regulatory change is the European Long-Term Investment Fund (ELTIF) regulation. In its current form, ELTIF places restrictions on retail investors' access to private assets with the aim of ensuring only professional or sophisticated investors take part. ELTIF 2.0, the updated version that comes into effect in 2024, will significantly relax these rules. The expectation is that private equity, private debt and private real estate funds will then be open to a far wider swathe of retail investors.

The ELTIF changes apply across all EU markets but are also indicative of the shifting approach to regulation elsewhere, including in the UK where authorities are consulting on their own plans to relax controls on retail investors’ access to private asset investment.

What are the caveats and risks?


Liquidity is perhaps the greatest challenge. By their nature, private asset markets will always be less liquid than public markets. Locking up money for an extended period is not a familiar process for most retail investors, even more so when the returns are hard to quantify until the assets are sold.

Indeed, regulators are concerned that private assets have links to other parts of the financial sector that only become apparent at times of market stress. The chair of the UK’s Financial Conduct Authority has called for greater disclosure, saying a shvortage of data makes it hard for regulators to monitor a “cocktail” of risks in private markets such as hidden leverage and liquidity stresses5.

Yet managers of private assets are already considering ways to mitigate this lack of liquidity. The model of fixed-term, closed-end private equity funds is evolving, with indefinite-term funds that allow more flexibility and the potential for open-ended private equity funds that will allow investors to trade in and out of the fund at will.

As the market continues to develop, other new models are likely to emerge that aim to blend the long-term approach of private assets investing with some of the liquidity advantages that many retail investors want.

Transparency will be a further challenge. Private assets managers often provide investors with just as much information on their companies as would be available for a publicly-quoted stock. But there will be issues of scale and distribution – keeping a few score millionaires or institutional investors informed about their private equity funds’ investments is not the same task as providing information to thousands of retail investors.

None of these issues are insurmountable, of course – particularly when the interest in ‘democratisation’ is shared by investors, private funds and regulators. Yet, whatever solutions emerge, private assets will not be suitable for all investors. Those with shorter investment horizons, or those who want or need access to their capital in cash will not (and should not) be drawn into private asset investment.

For many, however, the opening of this space will bring new opportunities for diversification, new models for risk and return and even a greater sense of engagement and ownership with their investments.


Closed-end funds – closed-end funds raise money from investors around the time they are set up. The total capital invested does not change. Most also have target dates – a set time when the fund will sell all its assets and return money to its investors. Shares in these funds are often traded publicly.

Equity/shares – equity is a stake or share in the ownership of a business or asset. Shareholders own a stake in a company. The value of their stake will rise or fall with the value of the business. Shareholders also receive a share of the company’s profits, known as dividends, if the company decides to distribute them.

Liquidity – some investments are easier to get in and out of than others. Cash or money in a bank current account is highly liquid – you can get hold of it and spend it easily. Shares and bonds traded on public markets are also quite liquid – there are plenty of buyers and sellers, so it is relatively easy to trade them if you are prepared to accept the market price. Money invested in a private asset fund are less liquid. For instance, buying or selling a property or a private company cannot be done quickly if you want to achieve the fair market price. Moreover, investors can’t take their money out quickly, and often not before a set date.

Open-ended funds – allow new investors to buy into the fund at any time and existing investors to take their investments out. The amount invested in the fund therefore changes over time.

Public equity – companies can issue shares through a stock exchange. The shares are bought and sold publicly. Everyone can see the price at any time and that price will rise or fall depending on demand among investors to own a stake in the company.

Private equity – some companies do not issue shares publicly and remain privately owned. They may still have many shareholders, but the shares are not publicly traded. Private equity funds buy stakes in private companies and often take a role in running those businesses. They share in any profits from the business and also aim to make a profit by increasing the value of the company over time before selling it on.

Private debt – an alternative way to borrow money (alongside bank loans and issuing bonds). Private debt funds make loans directly to companies and are paid interest. These loans are not traded publicly.

Real estate – includes houses, apartments, shops, offices and factories as well as other niche forms of physical property. A real estate fund buys properties and may invest to improve or update them. It earns income from the rent paid on the property and will typically aim to make a further profit by selling the property for a greater amount in the future.


1 Source: PwC, July 2023,

Source: Natixis Investment Managers, 2023 Institutional Outlook,

3 Source: Natixis Investment Managers, Growth Capital to Support the Energy Transition,

4 Source: PwC, May 2023, GPs’ Global ESG Strategies: Disclosure Standards, Data Requirements & Strategic Options,

5 Source: FCA, May 2023,

This material is provided for informational purposes only and should not be construed as investment advice. Views expressed in this article as of the date indicated are subject to change and there can be no assurance that developments will transpire as may be forecasted in this article.

Subscribe to our newsletter

Sign up to receive all the latest insights