What is Impact Investing ?

As asset managers increasingly promote ESG investing, Mirova, sets out what makes their approach unique.

Impact investing: a broad approach in need of an explicit definition
‘Impact investing’ is relatively new addition to the vocabulary of finance.

Initially applied to unlisted equities, it has evolved to describe investments that seek to achieve impact without compromising financial return.

Expanding the concept opens it to interpretation, creating the risk of a mismatch between investor expectations and real-world outcomes – a situation known as ‘impact-washing’.

This makes it all the more necessary to define precisely what makes an impact investing approach unique, and what distinguishes a sincere and effective impact approach from more token efforts.


How do you recognize an impact investor?
Mirova was founded to offer investors strategies for reconciling the creation of financial returns while still having positive impacts on the environment and society. Our positioning is in line with the impact investment approach, which we apply across all asset classes.

As our clients, peers and regulators increasingly attach importance to sustainable development issues, we feel it has become necessary to reflect on the definition and nature of our impacts. So, how do you recognize an impact investor?
Impaact Investor


The content provided herein reflects the views & opinions of MIROVA at the date of this document’s publication and is subject to change without notice.

This presentation is a non-contractual document provided for informational purposes only. Neither the document nor its contents constitute any type of solicitation, advice or recommendation to subscribe, acquire or dispose of shares issued by or to be issued by funds managed by the asset management company, Mirova. The services referred herein to do not take into account the investment objectives, financial situation or specific needs of any particular recipient. Mirova may not be held liable for any financial loss or for any specific need of a particular recipient based on the information contained in this presentation, and does not provide any advice herein, in particular with regard to investment services.