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Private Assets investing

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Why consider private assets investments now?

80%+ of the world’s companies are privately owned1. As an investor, that means the only way to access these companies - companies that provide essential products and services, key infrastructure like roads and fibre networks and real estate - is through private markets. And it is a growing market.

From less than US$3 trillion in 2010, global assets under management within private markets surged to more than US$10 trillion in 2023. And this growth is expected to reach up to US$20 trillion by 20292.

Moreover, these markets have recently become far more accessible to wholesale and retail investors around the globe as regulators push to make private markets more accessible and fund managers launch new products which make private markets easier and simpler to invest in.

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Further reading

View all private assets insights
US core real estate ‘historically’ attractive
podcast
US core real estate ‘historically’ attractive
AEW’s Sara Cassidy outlines the favourable macro conditions for US core real estate and sectors including senior housing.
Asset allocation and the evolution of the 60/40 portfolio
Modern investment portfolios are evolving beyond the traditional mix 60% allocated to stocks and 40% to bonds.
podcast
Is the lower middle market the key to private assets alpha?
Flexstone’s Nitin Gupta thinks that private assets’ lower middle market drives both diversification and alpha.

Important information

1 Kohlberg Kravis Roberts & Co LP (KKR), Global Macro Trends, 2024.
2 Source: Preqin, Future of Alternatives 2029.
3 ELTIF 2.0: European Long Term Investment Fund. A label granted to some private markets funds that allows distribution to retail investors in the EEA.
4 Preqin Pro, 2025.

Marketing communication. This material is provided for informational purposes only and should not be construed as investment advice. Views expressed in this article as of the date indicated are subject to change and there can be no assurance that developments will transpire as may be forecasted in this article. All investing involves risk, including the risk of loss. No investment strategy or risk management technique can guarantee return or eliminate risk in all market environments. Investment risk exists with equity, fixed income, and alternative investments. There is no assurance that any investment will meet its performance objectives or that losses will be avoided.